How to Start a Business Selling Crystals and Gemstones

There is no shortage of people who collect and sell crystals and gemstones for a living — and many more with careers dealing with rocks and minerals in general. You, too, can make money — even a full-fledged career — out of selling crystals! However, like many other cases of hobbies-turned-careers, it’s not as simple as getting your hands on inventory and simply hoping potential customers will find their way to you. It requires some perseverance, a healthy dose of know-how, and of course, a hard work!

 

If you’re looking to start a business selling crystals and gemstones, there are a handful of best practices you should adhere to. Let’s take a look:

Take Advantage of Wholesale Prices With a Trusted Supplier

You will have to secure a few wholesale options when starting a crystal business; these initial purchases are primarily display items to draw customers in. These kick-off orders will come out of your own pocket; choose wisely and do not overspend!

 

While keeping costs down, especially in the beginning, will be a high priority, inexpensiveness shouldn’t be the only factor to keep in mind. When starting a business selling crystals and gemstones, you want to partner with a supplier that comes through with high-quality products that you and your customers will love.

Order and Price Your Inventory

There are several strategies for pricing your crystals. Ensure you’re “doing the math” when it comes to this process; you want to make a profit when crystals sell, not merely break even! The specifics of pricing your inventory will depend on the value of your wholesale purchases. However, it’s crucial to be aware of the going rate of similar products from local retail stores and even popular online businesses.

Establish Your Small Business Entity

Create a business plan that explains how you intend to sell your crystals and gemstones. Some purveyors work only online, others sell through auction outlets, some have physical stores, and others frequent craft fairs and festivals to make sales.

 

Full-time crystal sellers must build brand identity and establish reputable standing by finalizing the following:

 

 

You will need to obtain a business license, insurance, as well as invest in start-up advertising to make customers aware of your newest venture.

Acquire Package and Shipping Materials

Crystals and gemstones must be well-protected, so it’s recommended you purchase small, padded boxes for each stone. Additionally, design labels to place on the boxes, so customers know how to contact you for another order!

Market Your Business

Attending local events and setting up a website are excellent ways to spread the word about your crystal and gemstone business. You may also consider developing takeaways for potential patrons, including brochures that review what types of products you deal in as well as any other services you offer. If you have a retail location, consider holding a grand opening and offering events throughout the year that encourage new business, including informational seminars and more

Choose Oceanic Linkways for All Your Inventory Needs

If you’re learning how to start a business selling gemstones and crystals, know that you don’t have to do it alone. With Oceanic Linkways, you’ll have a wholesale supplier that’s dedicated to growing with your business and plays an active role in such a vibrant community. For more information about our offerings, including everything from Egyptian crystal balls to palm root stones, contact us today!